Finally A Good Use Of Ai Coca Colas New Ad Is A Branding Masterpiece

For decades we've thought that The Scream by Edvard Munch is a representation of existential angst, anxiety and alienation when all along the artist just wanted a bottle of Coca-Cola. The new ad, called Masterpiece, takes us on a tour of some of the world's most famous paintings and sculptures, and it's brilliant. It's also made, partly, using AI.

This new ad comes a year after the brand dropped the ball with its Coca-Cola Dreams campaign and rival Pepsi trolled the soft drink in its own ad, "Better with Pepsi". But the Coca-Cola's new Masterpiece commercial is the real thing.

Masterpiece follows the journey of a Coca-Cola bottle from one iconic painting to the next as it makes its way to a thirsty student in need of inspiration. The VFX team at Electric Theatre Collective and creative agency Blitzworks used a mix of live action shots, digital effects and AI to create the commercial and its complex transitions. So, have we finally found a good use of AI?

Coca-Cola's new add is a who's who of the world's greatest artists and artworks, including Utagawa Hiroshige’s Drum Bridge And Setting Sun, J.M.W Turner’s The Shipwreck and Van Gogh’s Bedroom in Arle. Contemporary artists get in on the journey too, with French painter Aket’s Divine Idyll features alongside works by Vikram Kushwah, Stefania Tejada and Fatma Ramadan.

Source: creativebloq.com/news/coca-cola-ad-masterpiece

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Calya

Como educador, estou profundamente engajado no desenvolvimento dos estudantes em ambiente escolar, adotando métodos pedagógicos que valorizam conexões genuínas e são movidos por inovação e fervor. É minha vocação guiar os alunos na jornada de se tornarem uma geração notável, empregando estratégias de ensino amplamente aclamadas por prestigiadas instituições acadêmicas ao redor do globo - perfume.rukahair.com