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Greg Alexander, CEO of SBI, welcomes Chris Lonnett, vice president of sales operations at Motorola Solutions, to discuss how to use big data to your company’s advantage. Visit bit.ly/GoSBI for more about SBI.
00:40 Introducing Chris Lonnett of Motorola Solutions
03:08 Sales operations data design
04:11 Data design: Four big questions
05:40 Sales planning: What you have. What you need. Putting it together.
08:15 Filling the data gaps
11:05 Cleaning the data
19:00 Supporting technology
25:18 Forming an IT partnership
29:16 Summary and next steps
SBI TV Episode Summary:
In this video, SBI CEO, Greg Alexander, with the help of Chris Lonnett, vice president of sales operations at Motorola Solutions, analyzes how proper data architecture and clean data contributes to the bigger picture in your sales operations and sales strategy.
Chris shares how studying already available data, identifying where the gaps lie, and using that information as a chief resource, can help take your business to the next level.
Technology support is explored and Chris explains how an IT partnership has changed the culture of how data is stored, shared and implemented within a sales operation sales strategy.
Ready to Make Your Number?
If you want a copy of the workbook mentioned in this video, go to SalesBenchmarkIndex.com/2016-report to see the details of our six step revenue growth method, which covers market research, corporate strategy, product strategy, marketing strategy, sales strategy and talent strategy. If you want to have one of SBI’s seasoned sales and marketing consultants help you implement our revenue growth strategy in your organization, let us know at salesbenchmarkindex.com/contact-us/.
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