In this video, ATAK Interactive's CMO, Austin LaRoche, discuses how Inbound Marketing has been one of the biggest myths B2B digital marketers have fallen for.
B2B marketers used to think that people no longer wanted to be "sold to." Instead, they believed creating content was the way to attract, nurture, and convert prospects.
The belief in inbound led B2B marketers to rely on content strategies that produced a lot of content but didn't deliver a return on their investment.
Myth Two: youtu.be/iHuVi4NY8lI
Myth Three: youtu.be/hR4TucJ2hu0
Myth Four: youtu.be/G8bZAAIZB18
To learn more about how ATAK helps its B2B clients navigate the marketing landscape and how we avoid these four marketing myths, make sure to subscribe to our channel right here: youtube.com/channel/UCApP-PQ_tLkS6-76-xgwQIg/
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