A few years ago, HubSpot hit a plateau with its organic demand generation through content. As Google evolved to a smarter algorithm able to anticipate and interpret intent (therefore moving away from the traditional approach to keywords) we had to completely rethink our approach to SEO, resulting in our now famous Topic Cluster SEO Strategy that focuses on building topic authority.
This presentation will review:
• Google’s evolution from Keywords to Topics
• Topic Cluster Content strategy
• 3-Step Process to create Topic Clusters
About the presenter:
Introvert Entrepreneur and Engineer, Jose Martins had to really get out of his comfort zone to learn sales and marketing. He didn't have a Sales personality AT ALL but have read, studied and learned on the field for the past 10 years becoming a Top 1% sales performer at HubSpot and becoming a Sales and Growth Coach and Mentor for Startups.
Connect with Jose on LinkedIn: linkedin.com/in/growbetter/
- The Future of Content Strategy: How to win at SEO in 2020 ( Download)
- The Future of Content Strategy: How to Win at SEO @The Startup Growth Masterclass Series w/ Hubspot ( Download)
- The Complete Guide To SEO Secrets For 2020 (Part 1) ( Download)
- The NEW way to do SEO & Content Strategy in 2020 and beyond ( Download)
- How To Actually Develop A Winning Content Strategy In 2022 ( Download)
- SEO Content Strategy, Chris Simmance - Booking Manager Summit 2019 ( Download)
- SEO Content Marketing Strategy Template ( Download)
- MrBeast Explains The YouTube Algorithm In 46 Seconds ( Download)
- If I started from scratch with SEO in 2024, I'd do this ( Download)
- Every Content Strategy Should Start With KOB Analysis ( Download)
- Jeff Coyle: AI and the Future of Content Strategy | Episode 124 ( Download)
- Why Content Is the #1 SEO Technique for 2020 ( Download)
- 3 Easy Steps to One Quick Win in SEO ( Download)
- 5 Hours of Content Marketing | Creating Multipurpose Content That Wins ( Download)
- SEO Just Became The Best Marketing Channel in 2020 ( Download)
