This episode was all about going back to the basics. Solomon and Taylor dove into the topic of Inbound Marketing, sort of like an Inbound Marketing 101. What is inbound marketing? And how do you implement that in your organization?
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An important point that came up during the talk was the need for marketers to create valuable content that attracts, engages, and delights the customer. Thereby making them more familiar with the brand. Ultimately, the companies that are doing well are those which provide better user experience to the end-user.
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