Today’s B2B go-to-market teams are lucky to have an abundance of data, including contact, account, firmographic, technographic, and intent data all combined with your private CRM data. In theory, this fountain of data should help you drive more pipeline, more efficiently than ever. So why does your team still struggle? Does your team truly maximize its value? Does this data live harmoniously across your rev ops stack and drive everyday pipeline generation? This session will help!
Join us for an expert session with go-to-market guru Ed King, Founder and CEO from Openprise, and SalesIntel CMO James Lamberti. Learn 5 expert tips on how to operationalize data for better GTM performance and efficiency based on real-world experience.
In this session, we'll be diving into the following topics:
- Defining the issue: data needs, sourcing, prioritization, and what we mean by ‘operationalizing data’
- Building the foundation: Integrating, merging, and aligning the team
- Strategic GTM application: Sizing the addressable market, segmenting the market, and defining your ICP through data
- Marketing efficiency: Inbound efficiency, outbound and ABM efficiency, movers analysis
- Sales efficiency: Sales capacity planning, routing orchestration, assignment, and territory
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